Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): FR Journal

Published: 2025-08-09

Articles

  • When advocates become adversaries: Strategic brand responses to influencer betrayal in the de-influencing era

    Abstract views: 134 / PDF downloads: 78
    Simon Suwanzy Dzreke, Semefa Elikplim Dzreke
    1-19
    DOI: https://doi.org/10.71350/30624533111

  • Navigating the digital frontier: Transforming sales management for online sales and digital customer interactions

    Abstract views: 62 / PDF downloads: 47
    Simon Suwanzy Dzreke, Semefa Elikplim Dzreke
    20-41
    DOI: https://doi.org/10.71350/30624533112

  • Consumer awareness & switching barriers in telecom: How sim-swap friction and plan complexity lock African users into suboptimal plans

    Abstract views: 44 / PDF downloads: 19
    Simon Suwanzy Dzreke, Semefa Elikplim Dzreke
    42-58
    DOI: https://doi.org/10.71350/30624533113

  • Gendered firewalls: Intersectional barriers to women’s cybersecurity Careers in East Africa

    Abstract views: 41 / PDF downloads: 18
    Simon Suwanzy Dzreke, Semefa Elikplim Dzreke
    59-77
    DOI: https://doi.org/10.71350/30624533114