DZREKE, S. S. The precision–fragility paradox: How generative AI raises customer lifetime value but increases stockout risks in retail. Frontiers in Research, [S. l.], v. 4, n. 1, p. 1–19, 2025. DOI: 10.71350/30624533116. Disponível em: https://www.firjournal.com/index.php/pub/article/view/116. Acesso em: 9 sep. 2025.